Claude for Marketers.
Seven short, practical lessons for marketers who already use AI and want dramatically better results. You can prompt. These lessons lift the ceiling.
It's built as a course: each lesson stands on the one before, so first-timers should start at 1. In a hurry or here for something specific? Jump straight in below.
Meet Claude (and stop worrying)
What it is, what's safe to paste, and the one mechanical fact that explains why long chats go stale.
Brief it like a freelancer
You don't need to learn prompting. You need to remember briefing: the skill you already have.
Set it up once
Projects, instructions, and the 20-minute setup that fixes 80% of bad AI output.
Plug it in (carefully)
Connect Claude to the tools where work lives: safely, deliberately, and only where it earns its keep.
Make it beautiful
Why AI-made decks look like AI made them, and the order of operations that fixes it.
Keep it yours
The table test, the editor pass, and the one-page AI policy that keeps your voice yours.
Put it on autopilot (almost)
Agents de-hyped: the automation ladder, your first repeatable workflow, and the guardrails that keep it yours.
Written by Andy Sutherland, a senior brand and marketing strategist in Sydney with 18+ years across CommBank, Qantas, AMP and GoDaddy. The lessons are free because better briefs make better work everywhere. If you want this working across your whole business, book a free triage.