Senior brand, marketing and creative support, plus the smart AI workflows to back it up, for ambitious small and growing businesses juggling it all.
QantasCommonwealth BankAMPGoDaddyAllianznibNSW HealthDiabetes Australia+ more, see the full portfolio →
Most people land here knowing something's not quite working. They're just not sure what to fix first. Pick the one that's loudest.
Starting from a blank page, or outgrown your current look? Get the name, positioning, identity and message right, so people instantly understand why you're the one to choose.
Swap busy-but-random activity for a plan where every channel, including social, actually pulls its weight.
Make your business look as good as it actually is: design, copy, content and campaigns that hold up.
Save real hours with AI tools and workflows built around how you work, without flattening your brand.
Full builds, from naming to launch: this site included. Tap any project for the story.
Strategy, naming, identity and logo, branded and social templates, SEO and AI search, and a hand-coded site. The three juggling balls are the whole idea, brand, marketing and creative in one pair of hands, and they bounce through everything from the logo to the physics engine. Built with AI, finished by hand.
brandling.com.au · you’re on it
A complete brand and website built from scratch: identity, guidelines, site, pitch pack, and the assets to run it all.
darrenwertheim.com ↗
An agency-grade website for a master stonemason, designed, written and shipped through Brandling’s AI-assisted build workflow.
mayanpalacestonework.com.au ↗
A sewing brand built from the first stitch: name, strategy, identity, guidelines, social setup and launch content.
Instagram · @sewcialclubEvery build here started with one free triage call.
Book yours →Short, useful reads on brand, marketing, creative and AI: the things I get asked about most.
Sharp at first, vague by message twenty. The mechanical reason, and the four habits that fix it.
Agents, de-hyped: the four-rung automation ladder, and the one rule that stops it flattening your voice.
You already know how to write a brief. That's the whole skill: better AI output without learning a thing.
Most businesses don't need more marketing stuff. They need sharper positioning, clearer messaging and a plan that makes the work they're already doing count. Big-brand work splits that across two teams, with a handover where a lot gets lost. Brandling keeps it in one pair of hands, so the idea you sign off on is the idea that ships. 18+ years doing both, across some of Australia's most recognised brands.
Each one is simple enough to understand at a glance, and flexible enough to scope around exactly what you need.
That's exactly what the triage is for. A free 30-minute conversation to work out what's worth fixing first.
18+ years building brands for Qantas, CommBank, GoDaddy and AMP. The projects I love most are the ones where a founder is being brave and hustling hard, and the thinking actually changes something for the person running the business.
Brandling is that, made practical: senior strategy, marketing, design and hands-on AI support, for a small number of clients at a time. You get my full attention, not an account manager.
Andy was the driving force behind crafting our brand strategy for the AMP Bank launch, and she did it with style and flair. She brought the mobile app branding to life, turning it into something that truly connected with our audience. Her creativity, it’s off the charts.
One of the hardest-working people I’ve ever met. She brings strategic thinking and incredible attention to detail, ensuring both the big picture and the finer points are executed with precision. An exceptional communicator. If you get the chance to work with Andy, take it. She will make your team better.
Rarely in your career do you recruit someone who masters their job function within months and very quickly becomes an asset to the company. Andy executed to a very high standard across a range of marketing disciplines, a valuable addition to any driven marketing team.
Andy’s strategic thinking and the seamless execution of our plans, even within tight timelines, were instrumental in the successful launch of the #GoForward content hub across the Australian, Canadian and UK markets, in record time. I’d welcome the chance to collaborate again.
Working with Andy for two years at Qantas was a massive highlight. Professional, focused, a strategic thinker and an amazing mentor. Her experience across industry, commitment to each role and personable nature will take her far.
A brand marketing specialist with a magic eye for detail and creativity in abundance. A fantastic team player who made a solid impact across brand and beyond. Andy’s dedication, adaptability and talent make her a standout. Anyone would be lucky to have her.
Eighteen years leading brand, marketing and creative inside some of Australia’s biggest names. The creative stays with them, so each project is shown as the role Andy played and the result it drove. Tap any project for the story.
A VR storybook that took financial literacy to the kids who needed it most.
Launching a new aircraft and Australia's first non-stop flight to Europe.
A mobile-first challenger bank, built from a 175-year-old institution.
Repositioning GoDaddy from domains to the website builder for entrepreneurs.
A fintech brand built from scratch to help pet owners afford vet care.
CommBank's first move from ‘you Can’ to ‘we Can’.
A few of the industry nods the work has earned along the way.
CommBank: ‘The Teleporter Adventures’. One of the most creatively awarded campaigns in CommBank’s history.
GoDaddy: ‘Dream It. Build It.’ Beating Speedo and Woolworths for the top prize.
CommBank: ‘When We Believe, We Can’. Cannes Lions shortlist and AdNews Ad of the Year nomination.
WALGA.
CommBank.
“Andy has delivered more in her short time at PetSure than her predecessor did in three years.” Alex Thomas, CEO
A simple, low-stakes path from "something's not working" to "right, that's sorted."
30 free minutes on what's happening, what's stuck, and what's worth solving first.
A plain-English recommendation: deliverables, timing, and what good looks like.
Strategy, creative, copy, templates or workflows, made with senior judgement.
Real assets, simple guidance, and the confidence to keep moving.
And if yours isn't here, the triage is the place to ask it.
A free 30-minute call to work out what's actually worth fixing first across your brand, marketing, creative or workflow. No pitch, no obligation, just a clear-headed conversation and an honest steer.
If you're a sole trader up to a team of around 20, you're exactly who Brandling is for. Smaller businesses often get the most out of senior thinking, because every decision counts for more.
It's the senior calibre big brands pay for, scoped to what your business actually needs, without agency layers, account management or a full-time salary. You work directly with me, start to finish.
Yes, properly. Audits, channel strategy, content, creative production, paid social and measurement. For most small businesses social is the front line, so it's treated that way, not as an afterthought.
Not the way I set it up. The whole point is workflows that protect your voice and quality while saving you hours: AI doing the heavy lifting, your brand staying unmistakably yours.
Start with a free 30-minute Brandling triage. We'll work out what's worth fixing first, across your brand, marketing, creative or workflow.
A working cinematographer with a real reputation and no brand to match it. Built the whole thing from a blank page, and handed over a kit he can actually run himself.
Darren shoots for serious clients, but his presence online didn't say so: a name and a showreel, with nothing tying them together or signalling the calibre of the work.
Build an identity and site that feel as cinematic and considered as the footage: premium, restrained, and unmistakably his, without becoming a maintenance burden.
Shaped the positioning, designed the identity and guidelines, wrote the copy, then designed and built the site and a reusable pitch pack: the thinking and the making, end to end.
One signature device, a film-frame accent and a quiet ghost monogram, carried across every touchpoint, so the whole brand reads as one system rather than separate pieces.
“I never knew what I wanted my brand to be. I only knew what I hated. Somehow that was enough for Andy to work with. She turned ‘not that’ into something that actually looks like me, and made the whole thing painless, which for someone who dreads self-promotion is saying a lot. I’ve had a steady run of enquiries since the website went live. Thanks Andy. Couldn’t be happier.”
Darren Wertheim, Director of PhotographyA master stonemason with a serious reputation and no website to match it. Brandling took the business online end to end, and built the digital home the craft deserves.
Aldo’s work stands on some of WA’s most striking sites, from the Kalbarri Skywalk to century-old heritage churches. Online, he was a Facebook page. Referrals kept hitting a dead end.
Take the business online properly. Build a site that feels the way the stonework does: premium, warm, unhurried, built to last. Easy to enquire, light enough for a sole trader to run.
Sorted the domain and professional email, drew the brand direction from the stone itself, retouched 60+ photos, wrote the copy, then designed and built the site end to end. Big-brand calibre, small-biz reality, delivered through Brandling’s AI-assisted workflow.
Every detail borrows from the mason’s trade: setting-out numbers, coursing-line rules, corner-bracket framing. So it reads as built, not decorated. Handcrafted feel, AI-accelerated delivery.
“I build things to last, and I wanted a website that felt the same. Brandling got it exactly right - it looks like my work, and the enquiries started coming in.”
Aldo Mclaren, Mayan Palace StoneworkA sewing brand built from the first stitch: name, strategy, identity, social setup and launch content for a community designed to make sewing feel easier, warmer and more joyful.
Sewing is creative, practical and genuinely good for the brain, but getting started can feel intimidating. Patterns, fabrics, tools, tutorials, suppliers, techniques… there’s a lot to untangle before the machine even turns on.
Create a brand for an online sewing community that could welcome brave beginners, still feel credible to seasoned makers, and appeal to sewing suppliers, artists and small businesses, without falling into old-fashioned craft clichés.
Named the brand, shaped the strategy, designed the logo and identity system, built the brand guidelines, set up the social channels and created launch content to give Sewcial Club a clear, consistent presence from day one.
The name combines sewing with the social side of making. The identity uses an edited Grand Bold wordmark, heart-shaped pin details, a smile in the “U” and a pattern-making notch in the “C” to create a brand that feels playful, welcoming and rooted in the craft.
Eighteen years of building brands for other people, and nothing with her own name on it. So Brandling became its own first client: same standard, no shortcuts.
18+ years building brands for Qantas, CommBank and GoDaddy, and nothing to point at with her own name on it. Brandling launched as its own first client: same standard, no shortcuts.
Prove the promise. Senior thinking and making in one pair of hands, with AI doing the heavy lifting and none of the thinking. If the site couldn’t demonstrate that, the pitch didn’t deserve to work.
The name, the positioning, the voice. The three-ball identity and the guidelines behind it. Every line of copy. The socials and LinkedIn presence, the email signature, then the design, code, analytics and deployment of this site. End to end, one person, AI-assisted throughout.
The identity starts with three juggling balls: brand, marketing and creative, the three things every business owner is juggling, and the three things Brandling catches. That one idea pulls through everything, the logo, the coral full stops, the templates, the socials, and a custom physics engine in about 70 lines of vanilla JavaScript that lets you actually play with the balls. One hand-coded HTML file, no frameworks. Analytics designed around business questions, not vanity metrics.
“The client was extremely demanding. Fortunately, she was also the strategist.”
Andy Sutherland, client zero
Runs through it allSocial mediaWhere your brand meets your customer.
For most growing businesses, social is where your brand actually meets your customer, so it runs through every service here, not as an afterthought or a junior's side task.